At-risk teens believe addiction and smoking-related death and disease only effects older, long-time smokers. Instead of focusing on physical health risks teens feel immune to, this campaign brings the dangers of smoking to life in ways teens can easily relate to – through fear of an unknown threat. If you knew the dangers of cigarette smoking, you’d run like hell.
Amtrak is America’s railroad, and who better to document passengers and their stories than Humans of New York photographer Brandon Stanton. Visiting stations across the country, we captured the spirit of American train travel and brought passengers’ stories to life with a national print, digital and social campaign.
Absolut is made with only the finest natural ingredients – Swedish winter wheat, pure spring water, and all natural fruit, never flavoring or added sugar. This campaign celebrates what is (and isn’t) found in every bottle, and what makes ABSOLUT the true taste of vodka.
To honor the 100th birthday of an iconic little cookie, we looked at iconic moments of the last 100 years and gave them an Oreo twist.
At-risk teens believe addiction and smoking-related death and disease only effects older, long-time smokers. We reframed smoking-related health consequences and addiction as a cost to something teenage girls care a lot about – their appearance. Running in teen beauty magazines, the print looks like any other beauty ad, but demonstrates the damaging effects of smoking on skin and teeth. Rich media banners on teen beauty sites also dramatized these costs, causing at-risk teenage girls to reassess their tobacco beliefs.
For 35-years, consumers loved the iconic bottle advertising, but had stopped drinking the vodka. The Absolut World campaign is based on a simple question, “What if everything in the world was as absolute as the Absolut Vodka?” The ads portray more ideal, hopeful, clever worlds that re-enforce the intent behind the original product and the brand – striving to make things ABSOLUT.
Children are exposed to information about drugs and alcohol at younger ages than parents realize. But there’s hope. If a child first hears about the dangers of drug and alcohol use from a parent, their chances of ever experimenting with them is cut in half. This campaign encourages the parents of young children to talk often, and talk now.
Changes in state election law requirements put millions at risk of losing their right to vote. This campaign for the 100-year old civil rights organization encouraged at-risk voters to learn more about these changes and to ensure their votes were heard in the 2008 Presidential election.
Everyone likes the idea of flavored vodka, but how do you know which one’s for you? This global campaign launched ABSOLUT's flavor variant to an increasingly competitive and younger segment of vodka drinkers. This global integrated print, OOH and digital campaign gave each flavor its own unique personality based upon music, fashion, travel and design trends, and allowed consumers to find just the right flavor for them. The campaign dramatically increased global consumer demand for flavored vodka, and exceeding sales goals by over 300%.
Children’s growing feet are different from adult feet. StrideRite shoes are made especially for children’s feet, helping them to grow healthy and strong, so they’re ready to do big, big things.
A light and long-lasting lotion that provides 24-hour moisture. This campaign brings to life the product benefit – the all day, all night softness that beautiful skin deserves.
With billions of pharmaceutical research dollars going toward drugs for baldness, impotence, even canine psychiatric issues, pharmaceutical companies have a moral responsibility to continue research and development on drugs that treat curable diseases in developing countries. These ads dramatize the disproportionate spending on first world illness and encourage big Pharma to “get human about drugs.”
Here’s to the unsung hero – the person who leaves their car parked overnight instead of driving buzzed. These ads celebrate the last car in the lot, and driver who made the right choice after a night, or day, of drinking.
Cocktail culture is appealing to a new generation of vodka drinkers, and flavored vodkas are a great way to try something different. This global launch invites consumers to “Mix It Up”. And we did, too - bringing to life a surreal, photo-collage world with an interactive musical that puts viewers in the director’s chair - navigating the path the grapefruit takes on the road to becoming ABSOLUT Ruby Red. Download your final cut, create a custom song or downloadable wallpaper and share – it’s the grapefruit everyone’s been waiting for.
While the apple martini captivated cocktail drinkers, ABSOLUT PEARS introduced a premium flavor option with the “New Taste of Temptation” global campaign - outselling other flavored vodkas by over 300% at launch. The digital work shows PEARS as the new and ultimate temptation, dramatically eliminating other enticements in a series of short films. The videos drive viewers to tempting drink ideas, all made with ABSOLUT PEARS.
Sometimes the best financial decisions require restraint – conserving, instead of pushing forward. This spot aligned MassMutual as a wise financial partner for investors during the turbulent times of economic recession.
Teens already know that tobacco is bad for them, but even experimenting can come with a cost. For some, it only takes a few smokes for cravings to develop. And once that happens, cigarettes can be like bullies, getting in the way of the things teens enjoy most. This work reframes addiction to tobacco as the loss of control that they so desire, causing at-risk youth to reassess their tobacco beliefs.
With the toxic mix of over 7,000 chemicals in a single puff, any reason is a brilliant reason not to smoke. This work dramatizes a few of the ways teens can humorously decline pressures to smoke. Through social media, the campaign invites teens to share their own reasons for not smoking, connecting them to others facing similar peer pressures, and also creating a direct dialog to offer support and resources to help teens quit.
Embrace the night and the smooth, drinkable luxury of ABSOLUT’s first and only 100-proof vodka. As elite as it is dark, this campaign celebrates extravagance and the mystery of the evening in the premium vodka category.
Catalyst is a global force for change, working with fortune 500 companies throughout the world to accelerate progress for women through workplace inclusion. This PSA dramatizes the organization’s mission to empower women to do and be all they can.
We can like many, but we can only love a precious few. And for those precious few, we’re willing to do so very much – because this is what you do for people you love. A simple insight and an emotional platform for the winning pitch to Lincoln Financial.
The human body isn’t 2-dimensional, why should our clothing be? Made for motion and designed in 3D to fit the human form, Engineered Jeans takes a fresh look at how clothes fit, how they move and how they’re made. These ads bring to life the fine subtlety of motion and attention to detail found in every pair of sculpted Engineered Jeans by Levi’s.
Inspired by the iconic images of Helmut Newton, Photographer Stéphane Sednaoui captures America’s classic denim, Levi’s Red Tab Jeans. “Make Them Your Own” explores the relationship we have with our favorite pair of jeans, and the confidence that comes from wearing that perfect pair.
Thousands of delicious cocktails can be made with Absolut vodkas, but drinkers are often uncertain about how to mix them. Working with designer Tom Hingston, we created a graphic icon language that depicts hundreds of ingredients, and shows just how easy it is to make a wide variety of interesting and tasty cocktails. The icons and recipes appear in small space ads, recipe booklets, postcards, as well as on the Absolut website, giving drinkers exciting new ways to enjoy Absolut vodka.
ABSOLUT Gift celebrates the spirit of the holiday season, and ABSOLUT’s tradition of creating holiday spectaculars. In conjunction with the ABSOLUT COZY Spectacular, designed by Cynthia Rowley, this interactive digital teased users with a ribbon just waiting to be untied. When rolling over the banner, users ripped away the wrapping paper, revealing another beautiful pattern below. Once unwrapped, users were invited to download and print any of four limited-edition holiday wrapping papers, based on Cynthia Rowley’s designs, to use for their own holiday wrapping.
Homelessness is at an all-time high for some of New York City’s most vulnerable residents– children. Each night, over 20,000 children are sleeping in the shelter system, and the numbers are rising. This awareness spot, made with both NYC homeless children and their more fortunate peers, encourages all NYC residents to join the cause – caring enough to find long-term housing solutions for NYC’s shelter kids.